Presenting an opportunity for International Travelers to experience Delhi Duty Free’s growing stature as a premium retail destination, DIAGEO announced the exclusive launch of its Johnnie Walker Black Label Delhi Limited Edition pack, at Terminal 3, Indira Gandhi International Airport. This limited edition pack has been designed specifically for Delhi International Travelers, Johnnie Walker’s mantra of ‘keep walking’ is synonymous with progress and modernity, the new design brings these elements together with the symbolism of Delhi’s rich, cultural heritage.
Johnnie Walker Black Label is the world’s best-selling International Deluxe Whisky. It is rich, complex and smooth with the signature Johnnie Walker smokiness.
Speaking on the exciting new launch, Arun Barathi, COO, Delhi Duty Free Services said. “Johnnie Walker has always been one of the highest selling Whisky’s at the duty free shops in Delhi and the launch of this special packaging, specially designed for Delhi Duty Free, will definitely go down very well with the travelers this summer. We anticipate great demand for this Limited Edition, Exclusive to DDFS bottle. This is a true collector pack for any liquor lover”.
Mathew Talbot, General Manager, India Travel Retail for Diageo said “The Johnnie Walker Black Label Delhi Limited Edition Launch is a symbol of the strong partnership between Delhi Duty Free and Diageo. We have for the first time brought an exclusive pack of this premium brand which consumers will be able to buy only at Delhi Duty-Free. We expect this pack to do very well for its exclusivity”.