McDonald’s introduces two new ‘Pakka Indian’ Masala Grill products

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As a part of their continued efforts to introduce new and innovative products as per Indian consumer preferences, McDonalds,  has  introduced two new ‘Pakka Indian’ burgers – Masala Grill Chicken and Masala Grill Veg.

McDonald’s has adopted a 360 degree approach to promote the products across all marketing platforms. The entire messaging in the communication reiterates the brand’s Indian-connect by ensuring that it caters to its customers tastes.

Speaking about the new product launch,  Ruchin Khanduja, General Manager, Marketing (North & East) said, “We’re are delighted to expand our menu and offer our customers’ a product that is unique in taste as well as  value.

Indian consumers have a palate for Spicy/Masaledar/Chatpata products, this taste is well preferred across all age groups We have tried to establish a connect between the product and consumers;  by emphasising on unique Indian traits like amazing bargaining skills, not eating non-veg on Tuesdays,   and many more such habits that make us Pakka Indian.

In a similar way, the product also has a distinguished ‘Masaledar’ flavour with great value attached to it. The campaign has been designed keeping in mind the ‘Pakka India’ style.

The campaign is an integrated mass media campaign which will leverage a mix of communication elements like outdoors, print and television, In addition to this; we have also ensured that the in store activation stands at par with our efforts made on national/regional media” Conceptualised by Leo Burnett, the new television commercial goes on air April 15, 2013, accentuating the ‘Pakka Indian’ ideology of an Indian customer in humorous manner.

The commercial focuses on the typical Indian habits which are intrinsic to all of us – the gist being that no matter how contemporary we like to be in day-to-day life; our essential behavioural pattern still remains ‘Pakka Indian.’

To further build excitement, McDonald’s has also stimulated some customers connect activities: running product offers to promote the trial of Masala Grill and also plans to organize Fun/Humorous activities on Pakka Indian concept, May onwards.


Diageo launches Johnnie Walker Black Label Delhi Edition pack

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Presenting an opportunity for International Travelers to experience Delhi Duty Free’s growing stature as a premium retail destination, DIAGEO announced the exclusive launch of its Johnnie Walker Black Label Delhi Limited Edition pack, at Terminal 3, Indira Gandhi International Airport. This limited edition pack has been designed specifically for Delhi International Travelers, Johnnie Walker’s mantra of ‘keep walking’ is synonymous with progress and modernity, the new design brings these elements together with the symbolism of Delhi’s rich, cultural heritage.


Johnnie Walker Black Label is the world’s best-selling International Deluxe Whisky. It is rich, complex and smooth with the signature Johnnie Walker smokiness.


Speaking on the exciting new launch, Arun Barathi, COO, Delhi Duty Free Services said. “Johnnie Walker has always been one of the highest selling Whisky’s at the duty free shops in Delhi and the launch of this special packaging, specially designed for Delhi Duty Free, will definitely go down very well with the travelers this summer. We anticipate great demand for this Limited Edition, Exclusive to DDFS bottle. This is a true collector pack for any liquor lover”.


Mathew Talbot, General Manager, India Travel Retail for Diageo said “The Johnnie Walker Black Label Delhi Limited Edition Launch is a symbol of the strong partnership between Delhi Duty Free and Diageo. We have for the first time brought an exclusive pack of this premium brand which consumers will be able to buy only at Delhi Duty-Free. We expect this pack to do very well for its exclusivity”.


Maruti Suzuki plans LCV foray


Maruti Suzuki is planning to foray into the light commercial vehicles market, while the Japanese parent wants it to develop the export markets in the Middle East, Africa and Southeast Asia, .

Reports stated that company’s third manufacturing line at Manesar plant, with a capacity to roll out 2.5 lakh vehicles, will be ready by September this year.

Maruti’s Gujarat plant is expected to go on stream only by 2015 end or early 2016, company reported.

“Suzuki has already said that we are responsible for exports to ASEAN, Africa, Middle East and some of the neighboring countries, “added chairman of Maruti Suzuki, RC Bhargav

Tata Elxsi wins “Best User Experience” design award


Tata Elxsi, a global design company and a part of the US$100bn Tata group,was declared winner of the first Automotive Grade Linux (AGL) User Experience Contest in the “Best User Experience” category.
The AGL contest was centred on the theme ‘Designing the Future of Automotive Infotainment User Experience’.

Tata Elxsi’s concept HMI called ‘Today’s tomorrow’ won the award for its intuitive and hassle free navigation. The User Interface which is a beautiful, simplistic yet functional design was achieved through the appropriate combination of typography, colour and other design elements to minimise driver distraction from in-vehicle information access and electronic controls. It featured backgrounds that changed colour hues depending on the time of the day and also provided an integrated user manual.

As part of the prize, the architect and the designer of ‘Today’s tomorrow’ will now have an opportunity to collaborate on a proof-of-concept with Jaguar Land Rover and Automotive Grade Linux (AGL).

The winners of the contest were announced on May 27, 2013 at the Automotive Linux Summit Spring in Tokyo/Japan. Other winners include Ford Motor Company – Best New Feature and Reaktor – Best Visual Appearance.

Tata Elxsi is among the top five global R&D service providers for automotive electronics and design services. It brings together automotive electronics development experience, cross-technology expertise in multimedia, graphics, and connectivity, a world-class User Experience and HMI design team, and system development capability for IVI and telematics. It is also an active member of the GENIVI, AUTOSAR and ARTOP consortiums. Tata Elxsi works with leading OEM’s and Tier 1 suppliers across the world for IVI, ADAS, Power train and body electronics.

Matt Jones – Automotive Grade Linux, said “Tata Elxsi’s submission conveys through its clean and consistent design that it can present the driver with the most important information and controls without being distracting. I would like to congratulate Tata Elxsi on this win.”

Satish Patil, Chief Designer – User Experience, Tata Elxsi said “Today’s tomorrow’ is about creating a vision for future Automotive HMI. Cars of tomorrow would be far more digital with exponentially growing functionalities to make them safer, comfortable, and connected. However in the process, the Automotive HMI’s will get increasingly complex.

‘Today’s tomorrow’ is based on the premise that interfaces should be kept simple to let users handle complex functionalities easily and effectively.


X3 hybrid helicopter achieves a speed milestone of 255 knots


The Eurocopter X3 hybrid helicopter has opened the frontiers of aviation by attaining a speed milestone of 255 knots (472 km/hr) in level flight on June 7. Several days before this accomplishment, the X3 reached a speed of 263 knots (487 km/hr) during a descent. With these two successes, the X3 surpasses the unofficial speed record for a helicopter.


Eurocopter achieved the historic 255-knot speed milestone with the X3 flying at an altitude of around 10,000 feet during a 40 minute test flight over southern France near Istres. It marks the latest in a growing list of achievements for the X3, which is Eurocopter’s technology demonstrator for an advanced, cost-effective vertical takeoff and landing (VTOL) transportation system that offers the speed of a turboprop-powered aircraft and the full-flight capabilities of a helicopter.


“It’s no exaggeration to say that the X3 is clearly in its element at high speeds.” said Eurocopter test pilot Hervé Jammayrac. “While flying at both 255 knots and 263 knots, the X3 performed exactly as it has throughout its flight envelope, exhibiting outstanding stability and providing a low vibration level without any anti-vibration system.”


The X3 configuration utilizes a pair of RTM 322 turboshaft engines to power a five-blade main rotor system with two propellers installed on short-span fixed wings. This state-of-the-art design & architecture engine family combines power and growth potential. The RTM 322 variant, powering the X3, is based on the RTM 322 powering the NH90. It incorporates a FADEC adapted to the requirements of this high-speed demonstrator.


This concept is well suited for missions requiring long transit flights at high speeds, while retaining full vertical lift and hover capabilities – all at a very affordable cost. Eurocopter envisions a wide range of potential applications for its hybrid configuration, including in long-distance search and rescue (SAR) operations, coast guard missions, border patrol flights, passenger transport and off-shore airlift, along with inter-city shuttle services. The combination of higher cruise speeds and excellent VTOL performance is also well-suited for military missions such as special forces operations, troop transport, combat SAR and medical evacuation.


“Based on the X3 technologies, Eurocopter will continue setting the standard on future helicopters – offering our customers new levels of performance in terms of speed, range and mission capabilities at competitive costs,” said CEO of Eurocopter, Guillaume Faury. “The outstanding X3 achievements result from the commitment and excellence of our teams. I want to recognize everyone involved in the demonstrator’s development.”


The X3 was developed in a rapid paced Eurocopter program that utilized one of the company’s Dauphin helicopters as the airframe. For the latest high-speed milestone, the demonstrator was equipped with a drag-reducing rotor head fairing, which directly benefitted from company testing of a high-speed Dauphin DGV testbed during the 1990s, along with the addition of landing gear fairings. The Dauphin DGV enabled Eurocopter’s predecessor company Aerospatiale to set another helicopter speed milestone – reaching a record velocity of 200 knots in 1991.


Eurocopter flight test engineer Dominique Fournier – who was aboard the X3 with test pilot Jammayrac for the latest history-making flights – said the current high-speed evaluations are providing real data, in addition to the more symbolic aspect of achieving rotorcraft speed milestones.


“These flights allow us to further explore the behavior of main rotors at high speeds, and enable us to make effectiveness assessments of the fairing we’ve added to the main rotor hub – which will be beneficial for drag optimization across Eurocopter’s overall product range,” Fournier explained.


With these latest flight milestones, the X3 demonstrator has accumulated a combined total of more than 140 hours aloft since making its maiden takeoff in September 2010. After easily surpassing Eurocopter’s initial target of 220 knots for the X3, its speed was steadily increased while confirming the hybrid configuration’s excellent flight qualities, maneuverability, outstanding acceleration and deceleration. In reaching the latest 255- and 263-knot speed achievements, Eurocopter has further confirmed the concept’s potential.


The hybrid concept’s maturity also was validated in a 2012 U.S. demonstration tour for civil operators, military services and law enforcement agencies, with over 55 hours logged and 47 guest pilots taking the controls during appearances in four states from Texas to Virginia.


After the U.S. visit – which more than doubled the X3’s total flight time – Eurocopter performed an in-depth maintenance inspection that confirmed the mission-ready condition of the hybrid aircraft’s dynamic components and systems.

Axis Bank, Lufthansa Miles & More launches new credit card


Axis Bank, India’s third largest private bank, and Miles & More, Europe’s largest international frequent flyer program, launched a new Credit Card in India in association with MasterCard. The Axis Bank’ Miles & More card is available in two variants – World and World Select.

Axis Bank’s Miles & More credit card combines superior financial and travel benefits for international frequent flyers. With this card, the cardholder gets access to frequent flyer program of Lufthansa and other member airlines. The cardholders earn miles on the spends using this card and these miles can be redeemed with over 300 global partners of Miles & More across various sectors such as flights, hotels, car rentals, retail stores etc. 

The Axis Bank’s Miles & More credit card brings a number of new and innovative benefits for its customers. These includes miles based benefits such as up to 6 award miles for every Rs. 200 spent, a welcome bonus of 15,000 award miles and double miles with various partners under regular promotional offers. With this card, one also gets complimentary access to select airport lounge in India and Complimentary Priority Pass membership. The cardholders also enjoy an extra benefit of unlimited validity of all accrued award miles, which otherwise have a validity of 36 months only.


Speaking on the occasion of the launch Jairam Sridharan, Head Consumer Lending and Payments, Axis Bank, said, “Through the strategic alliance with Miles & More we at Axis Bank are looking at the various travel needs of our customers whose interest is paramount to us. Miles & More is an international brand and an industry leader in miles based cards hence we believe that this alliance will help us deliver top of the class services to our customers. What is unique about this product is that not only the customers get miles, but they will also avail significant insurance benefits on this product. Apart from this Axis Bank is also offering preferential rates on loans to all Miles & More Credit Card customers.”


Speaking on the occasion of the launch Joachim Steinbach, MD, Miles & More International, said, “The strong customer base and wide reach of Axis Bank and our expertise in the Miles based loyalty program will be a win-win situation for both of us. As one of the largest companies in this sector, we bring the strength and expertise required to deliver world standard loyalty programs along with customer oriented rewards to our customers. We look forward to enhance the growth and profitability of both companies.”


Axel Hilgers, South Asia Director of Lufthansa, added, “This new product is an excellent add-on to the comprehensive investment programme we started last year in India. It offers outstanding benefits for frequent travelers and will help strengthen Lufthansa’s relationship with Indian customers.”


Ari Sarker, Division President South Asia, MasterCard said, “We at MasterCard are extremely excited about our relationship with Lufthansa MMI and Axis Bank. This partnership will result in the development of a card program that will provide world-class offers and services to the Indian affluent traveler across categories such as dining, hotels and retail. This partnership marks another significant step towards MasterCard’s objective of being the card of choice for travelers around the world.”


The combination of these two entities, therefore, will offer customers great travel related deals and services on an opportunity to enjoy great returns on miles spent and earned in the able hands of this partnership.


Sharon Bio-Medicine gets approval from Argentina’s SENASA


Sharon Bio-Medicine Ltd has informed BSE that company’s Toxicology Laboratory namely SA-FORD, which is approved by Organisation of Economic Development and Cooperation (OECD) countries has also got the approval from SENASA a Toxicology approval authority of Govt of Argentina. With this approval the company can do toxicology studies of various chemicals including agricultural products of Argentine Companies and Govt. bodies. In future, company management will try to get more and more Toxicology Study approvals from other countries so as to boost the revenue of the company.


Sharon Bio-Medicine’s Toxicology Laboratories is an independent cost centre and is approved by Department of Science & Technology, Govt of India. Govt. of India has approved Good Laboratory Certificate to SA-FORD which is valid as per OECD Countries – GLP. studies.